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Shadow Giants. Our brand new sister.
Monday 21st January 2013
Former BYPY 2012 communications winner, Amy Kiernan, is celebrating the launch of the Midlands’ first conversation agency, Shadow Giants — sister agency to digital design and development outfit, One Black Bear.
Launching with clients from the world of food, retail and sport, the conversation agency follows a trend already established in New York and London, with Amy bringing to Birmingham an agency that is specifically focussed on delivering engaging and continuous conversations between brands and their customers.
The idea for Shadow Giants came while Amy was forced to spend three months at home due to a back injury, where she began to notice how the art of conversation was becoming lost, with brands regularly talking at their customers, not with them. This inspired the idea to create an agency focused on getting to know customers and finding the best way of communicating with them. Amy said:
“We can sometimes take for granted how lucky we are to live in an age where we are surrounded by endless communication tools, and launching Shadow Giants is my commitment to promoting the art of good conversation and the benefits it offers brands and organisations.”
Based in Digbeth with sister agencies The Unagency and One Black Bear, Shadow Giants has been backed by The Beorma Group owners Jon Harrison, Steve Price and Richard Elwell, who first worked with Amy more than six years ago. Steve said:
“We’ve followed Amy’s career ever since we first worked with her and we’re really pleased to be supporting her in this exciting venture. Amy has a wealth of experience, passion and drive that guarantee Shadow Giants will be a great success.”
For more information visit www.shadowgiants.co.uk.