Thoughts

Be Fierce

16th November, 2018

2018 has been a rollercoaster of a year. At the end of March we were closing our best year ever financially but with the knowledge that by July we would have a big hole in the numbers for the coming year.

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Thoughts

The true test of research

6th July, 2018

As a planner who spends a significant part of my day-to-day life extolling the virtues of research and trying to persuade clients they should do more, where does it fit in the creative process?

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Thoughts

The superb Superhumans.

20th July, 2016

After their ad promoting the Channel 4 coverage of the 2012 Paralympics, it was hard to imagine how the creative team could come back this year with anything anywhere near as good.

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