Thoughts

The toil for loyal

26th January, 2021

If you read my blog on Brand Storytelling, you’ll know that brains are lazy. Taking up 2% of our body, the bloody things use up 20% of our energy – and even if you haven’t been watching BBC Bitesize maths for KS3 (*ahem*), you’ll know that’s a lot.

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Thoughts

Talk to me

18th September, 2020

Now more than ever authentic communication is key. Appreciating I’ve used Terry Tibbs to illustrate this point, I think we’re all kinda bored of the bollocks. If we’re going to engage with a product, it’s the brand that’s got to speak… and not like we’re thick, or don’t understand.

Talk to me. Not at me.

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Thoughts

Sale Ends Sunday

4th August, 2020

We’re all familiar with the ‘screamy, shouty, panicked, best ever offer, don’t miss out, you’ll regret it if you do, call us now!!’ bollocks. But fear of missing out is actually a pretty neat tool when it’s used properly.

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