Invest Now. Profit Later.
As we navigate our way through another economic shit show, it’s all too easy to flip the metaphorical ‘out to lunch’ sign. But I implore you to hold your metaphorical horses on that. Step back from the urge to sit back. Because in a situation like this, there’s only one place you should be heading. The front.
2022: A year in review
2022. Possibly the biggest year in our history. Here's a little look back.
Ticking away the moments
We can define time as the measurable period during which an action, process, or condition exists or continues. Or the Pink Floyd classic my Dad used to blast on long car journeys to wake up my Mum. Up to you.
Don’t put all your eggs in one agency.
I worked at a small media agency for four years, collaborating with creative agencies. I joined One Black Bear, and now collaborate with media agencies. I’ve been on both teams, heard rationale for both arguments. But now, I think I've finally made my mind up. When it comes to developing and delivering a campaign - it should start with the creative.
Frankie says, book a ticket.
Shock tactics in advertising #FGTH was never a hashtag. It all happened far too long ago for that. However, it’s fair to say that few bands with short careers are as formidable or boast an impact as considerable as Frankie goes to Hollywood. That’s why I was so pleased to read about a new exhibition …
Don’t Knock A Little Mitsake
This week, I sent an email to one of my directors at 17:01 entitled Not Urgent Things - I know better than to email anything too important after 5 o’clock. He rang me straight back to go through everything, and I quickly spotted the accidental, additional ‘e’ in my subject line.
The toil for loyal
If you read my blog on Brand Storytelling, you’ll know that brains are lazy. Taking up 2% of our body, the bloody things use up 20% of our energy - and even if you haven’t been watching BBC Bitesize maths for KS3 (*ahem*), you’ll know that’s a lot.
Appetite for disruption.
Disruption in advertising… really? After a year of retreat, agencies and brands need to come back fighting. As good friends for many a year, the late, great Oliver Reed often liked to invite the equally late, great Keith Moon over for afternoon drinkypoos at his sprawling country estate. Arriving in style In keeping with his …
Lockdown..or showdown.
Keeping clients out of copyright jail – If you’re going to breach copyright in these testing times, you could (grimly) reap what you sow. I read with intrigue the other day that during lockdown, breaches of copyright and unlicensed usage of music and images had hit a ten year high. Perhaps it’s because the culprits think …
Could you repeat that?
I made it through 12 minutes of The Greatest Showman. 15 if you count the 3 minutes it stayed playing while I went to load the dishwasher.