Say hello to Eurocell

Eurocell appoints creative agency.

We’re proud to announce that we’ve flung open our door to say hello to Eurocell, the leading recycler, manufacturer and distributor of sustainable building products, into the One Black Bear fold.

After a competitive pitch, One Black Bear are proud to announce they have been appointed as part of a roster of agencies to deliver strategic creative communications. We’ll be working hard to help elevate the brand among the trade and open up exciting new opportunities directly with consumers.

Established 50 years ago back in 1974, Eurocell has over 200 branches nationwide and we’ll be delivering an ambitious creative strategy to aid with their equally ambitious growth plans over the next few years.

Kate Hartshorn, One Black Bear managing partner said: “It’s great to be working with a client that has so much enthusiasm for making an impact in the sector. We’re extremely pleased to have been invited in to help them at this critical time in their plans. The building industry is something the team has a wealth of experience in and we’re very excited to get our teeth and claws stuck into one of the biggest names in the game.”

Beth Boulton, Eurocell Marketing Director added “The Bears have the perfect balance of experience, creative specialism and pragmatism to support us in developing our brand and strengthening our leadership position. I am very much looking forward to seeing what we can create together.”

If you’re a brand, marketing or sales manager / director in the trades space, we’d love to talk to you about how we can help raise your brand profile.
We can help make you famous or simply solve some critical business problems with the power of strategic thinking.
Just drop us a note saying “I want to trade up my agency” here.

Who knows what’s around the corner.

Some days are shittier than others.

In 1962, Croatian music teacher Frane Selak was riding on a train through a canyon when it derailed and plunged into an icy river. He suffered a broken arm and hypothermia while 17 of his fellow passengers unfortunately drowned.
In 1963, he took his first and last flight. A malfunctioning door opened and he was sucked out. He survived by landing in a haystack. 19 others sadly died in the subsequent crash.
In 1966, he was on a bus that skidded off the road and (like the train) into a river. He swam to the shore while four others didn’t make it.
In 1970 his car caught fire and he managed to get out just before it blew up.
In 1973, a malfunctioning fuel pump doused his engine and spewed flames through the air vents, singeing his hair off.
In 1995 he was hit by a bus.
In 1996, he was involved in a head-on collision with a truck on a mountain curve. Not wearing a seatbelt, he was flung from the car, grabbed a tree and watched as his vehicle plunged 300ft into a gorge.
In 2003 he won the lottery.

In this game we have good and bad days. Pitching and winning or pitching and being told thanks but no thanks.
We have won a fair bit of new business just recently but even after all these years, it’s still hard to not ride the rollercoaster of emotions when something doesn’t quite go to plan.

The key is to pick yourself up, dust down and get mentally prepared for the next challenge. Who knows what’s around the corner, whether it be a truck on a mountain road or a lottery win, embrace life, love work and enjoy the constant surprises each day brings.

As Noel Coward once said: “Work is more fun than fun.”
Unless you’re a music teacher from Croatia that is.