We can define time as the measurable period during which an action, process, or condition exists or continues. Or the Pink Floyd classic my Dad used to blast on long car journeys to wake up my Mum. Up to you.

I worked at a small media agency for four years, collaborating with creative agencies. I joined One Black Bear, and now collaborate with media agencies. I’ve been on both teams, heard rationale for both arguments. But now, I think I’ve finally made my mind up. When it comes to developing and delivering a campaign – it should start with the creative.

Well, I guess it would be nice…

…If people stopped wanting to fill every tiny space with stuff.