The ‘Brit Explorer’ pass was a National Express product that had lost its way. The offer was great – it gave customers unlimited UK travel over a defined period of time… But the product was difficult to use and manage and was not selling well. National Express, partnering with Visit England, invested in the product and made it simple and easy to use for customers. So, a relaunch was in order. We rebranded the pass, giving it a more memorable name, and developed a compelling graphical device to ensure it caught consumers’ attention.
As a shocking example of patient mis-treatment, Mid Staffordshire NHS Trust stood alone in dominating the headlines. A catalogue of incidents dating back to 2005 involving neglect, negligence and in some cases, downright incompetence led to soaring patient mortality figures, totally avoidable deaths and endless cases where patients weren’t even afforded their dignity.