No cost/Low cost idea requests from clients are part of agency folklore these days. However, when the idea is a corker and also for a very good cause, it becomes even more imperative that it makes the leap from notebook scribble to big wide world.
As a shocking example of patient mis-treatment, Mid Staffordshire NHS Trust stood alone in dominating the headlines. A catalogue of incidents dating back to 2005 involving neglect, negligence and in some cases, downright incompetence led to soaring patient mortality figures, totally avoidable deaths and endless cases where patients weren’t even afforded their dignity.
We’re proud to have teamed up once again with the film production company Tinker Taylor to help raise awareness of the tough and often dangerous job the police take on every day for the Police Federation Northern Ireland (PFNI).