Corporate Social Responsibility in its many guises covers a very broad spectrum of truly great business practice as well as some horrendous horror stories.
So much of what we create is never used for its intended purpose. We think of solutions, then we bin them.
Brexit, Brexit, Brexit. There are a thousand case studies waiting to be written on the subject. Whatever your take on it, the comms and marketing hasn’t exactly been a roaring success.
Want to spend $5 on a logo? Get one off the internet.
Why the story of a headless chicken shouldn't be advice on how to structure a marketing budget.
Positioning lines capture the imagination and once a potential client is sold on one, the business is pretty much yours. Convincing a nation though, well that's a tougher ask.
We've all experienced it. That moment when your 'so obvious' idea isn't understood.
While the Trumpisms continue to flow, there is one thing to thank him for.
With Lloyds of London announcing a working hours drinking ban, we look at what this means to our very own advertising and PR industry.
Integrated agencies promise to solve all your PR and marketing problems while nestled under one roof, but when social media is sat on one floor and digital are in the basement, how truly integrated are they?
Remember the first McDonalds opening in Moscow or the first KFC flinging open its doors near Tiananmen Square?
Well things aren't quite so happy (meal) anymore.
They say never meet your heroes. Guess you've got to know who they are first.
Grin and grip photographs or a lunchtime spent painting a fence certainly won’t cut the mustard. CSR, corporate social responsibility, is exactly that – a responsibility.
The clamour for the new and a desire to be seen as the first. Why would you want to do that?
Martin Luther, the German Monk that brought us flat-pack furniture.
This is a year where we should all speed up, not hit the brakes.
Rather than an annus horribilus it’s been an anno triumphantes. A look back at the ups and downs of 2016 (but mainly ups).
Politicians think it's what voters want. In actual fact, many leading think tanks are now beginning to reach very different conclusions.