Bear in the woods

The Camping and Caravanning Club have once again approached Birmingham creative agency One Black Bear to devise a new advertising campaign.

The press ads for the Camping In The Forest brand build on and develop the already established strategy 'A Place Called Away' and bring to life the sentiment of escapism, which is achieved by a return to nature.

This campaign is on the heels of the successful Ready Camp advertising done earlier in the year.

Related pages: Welcome to the OBB camp