The brief was simple - launch a new text service for society's most vulnerable.
Our solution was even simpler - a visual play on a 'broken home' button.
After some friendly coercion with Marc at Open Outdoor, we managed to secure a selection of city centre digital six sheets. The concept will also be rolled out across POS, DM and giveaways.
We asked the client for a quote and all he said was: "Absolutely fantastic."