We’re proud to launch our new creative strategy for the national jewellery chain, F.Hinds.

Running across TV, digital and social channels, the newly created ad is based on the real-life experience of one of our Creative Directors – we’ll leave you to guess which one – and shows how easy it is to get your gifting wrong. And how easy it is to make the right choices.

The creative has been designed to work across 30, 15 and six seconds with or without sound.

Media is handled by our good friends over at BBJ&K.