You are viewing: All

Thoughts

Don’t Knock A Little Mitsake

18th March, 2021

This week, I sent an email to one of my directors at 17:01 entitled Not Urgent Things – I know better than to email anything too important after 5 o’clock. He rang me straight back to go through everything, and I quickly spotted the accidental, additional ‘e’ in my subject line.

Read more +

Thoughts

The toil for loyal

26th January, 2021

If you read my blog on Brand Storytelling, you’ll know that brains are lazy. Taking up 2% of our body, the bloody things use up 20% of our energy – and even if you haven’t been watching BBC Bitesize maths for KS3 (*ahem*), you’ll know that’s a lot.

Read more +

Thoughts

Talk to me

18th September, 2020

Now more than ever authentic communication is key. Appreciating I’ve used Terry Tibbs to illustrate this point, I think we’re all kinda bored of the bollocks. If we’re going to engage with a product, it’s the brand that’s got to speak… and not like we’re thick, or don’t understand.

Talk to me. Not at me.

Read more +