If you read my blog on Brand Storytelling, you’ll know that brains are lazy. Taking up 2% of our body, the bloody things use up 20% of our energy – and even if you haven’t been watching BBC Bitesize maths for KS3 (*ahem*), you’ll know that’s a lot.
After a year of retreat, agencies and brands need to come back fighting.
If you’re going to breach copyright in these testing times, you could (grimly) reap what you sow.
I made it through 12 minutes of The Greatest Showman. 15 if you count the 3 minutes it stayed playing while I went to load the dishwasher.
Now more than ever authentic communication is key. Appreciating I’ve used Terry Tibbs to illustrate this point, I think we’re all kinda bored of the bollocks. If we’re going to engage with a product, it’s the brand that’s got to speak… and not like we’re thick, or don’t understand.
Talk to me. Not at me.
Our new PR & Social Executive, Emily Burton, gives us the low-down (or should I say lockdown) on how she found starting a job in the ‘new normal’ world.