Is account management really all that different to international football? Our new Senior Account Manager Beth has been pondering their similarities during her first week with OBB.
As a planner who spends a significant part of my day-to-day life extolling the virtues of research and trying to persuade clients they should do more, where does it fit in the creative process?
As a sector, PR is facing many reputational challenges – some just, some misconstrued, some historical (Max Clifford), some not so historical (Bell Pottinger) – and not least, perhaps, because there is such a broad spectrum of views around what we offer – from lobbying on global issues to noisy stunts.
How an outdoor campaign printed on boards swept the board
Going into summer after finishing my second year at university, I was filled with an overwhelming sense of motivation to start working towards my long-term, post-uni future.
Can advertising save the BBC? I hope so and not the type you’re thinking.