We’re all familiar with the ‘screamy, shouty, panicked, best ever offer, don’t miss out, you’ll regret it if you do, call us now!!’ bollocks. But fear of missing out is actually a pretty neat tool when it’s used properly.
The 20th of March 2020 was my birthday. And the day we were told everything was to close. And that you could only leave your house for one of four reasons. So. Big day all round, really.
Surviving and thriving while working from home. *without referencing THAT That Mitchell & Webb sketch.
Turning the air blue, or turning heads? Does swearing have a place in advertising? Abso-fucking-lutely.
…was how my Grandpa used to start pretty much every sentence I remember. From expeditions to Kenya during his stint in the army, to recanting chats over the garden fence with Fred; everything was a little tale to be told. Knowingly or not, for me, he was the first person to allude to the importance of storytelling.
Like the majority, I’ve been absorbed in the recent wave of moon landing related content, and understanding the wider narrative of the political, social and creative revolution surrounding it.