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Thoughts

Talk to me

18th September, 2020

Now more than ever authentic communication is key. Appreciating I’ve used Terry Tibbs to illustrate this point, I think we’re all kinda bored of the bollocks. If we’re going to engage with a product, it’s the brand that’s got to speak… and not like we’re thick, or don’t understand.

Talk to me. Not at me.

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Thoughts

Sale Ends Sunday

4th August, 2020

We’re all familiar with the ‘screamy, shouty, panicked, best ever offer, don’t miss out, you’ll regret it if you do, call us now!!’ bollocks. But fear of missing out is actually a pretty neat tool when it’s used properly.

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Thoughts

Ch-ch-ch-ch-changes

14th April, 2020

The 20th of March 2020 was my birthday. And the day we were told everything was to close. And that you could only leave your house for one of four reasons. So. Big day all round, really.

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Thoughts

Shall I tell you a story?

19th November, 2019

…was how my Grandpa used to start pretty much every sentence I remember. From expeditions to Kenya during his stint in the army, to recanting chats over the garden fence with Fred; everything was a little tale to be told. Knowingly or not, for me, he was the first person to allude to the importance of storytelling.

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