Those with a sniffy, homophobic disposition had the stick up their arse swiftly swapped for a giant, rubberised poker.
This week, I sent an email to one of my directors at 17:01 entitled Not Urgent Things – I know better than to email anything too important after 5 o’clock. He rang me straight back to go through everything, and I quickly spotted the accidental, additional ‘e’ in my subject line.
If you read my blog on Brand Storytelling, you’ll know that brains are lazy. Taking up 2% of our body, the bloody things use up 20% of our energy – and even if you haven’t been watching BBC Bitesize maths for KS3 (*ahem*), you’ll know that’s a lot.
After a year of retreat, agencies and brands need to come back fighting.
If you’re going to breach copyright in these testing times, you could (grimly) reap what you sow.
I made it through 12 minutes of The Greatest Showman. 15 if you count the 3 minutes it stayed playing while I went to load the dishwasher.