A quick word on the safe word
”So to summarise… we want something new and challenging. Something that pushes the boundaries. Something that will achieve our goals, and win awards. Oh, but don’t forget the safe options.” Ug. ‘Safe’. An option that wears high vis to eat vanilla ice cream while it toes the line in sensible shoes. You’ll more often than …
Bossing It: Richard Elwell and Jon Harrison Were Raised by Wolves.
The self-taught founders and creative directors of One Black Bear on the importance of resilience in their journey to leadership.Bossing It: Richard Elwell and Jon Harrison Were Raised by Wolves. +
Are you tech’in the p*ss?
Enough of the artificial already. Get real.
AI Came, AI Saw, AI Conquered?
The release of OpenAI’s ChatGPT has prompted much wailing and worry amid the worlds of business and education. The tech has been around for a short while but now it is married up with a conversational interface. This combination seems to have heralded a new glorious gold rush of endless computer crafted ‘content’.
Invest Now. Profit Later.
As we navigate our way through another economic shit show, it’s all too easy to flip the metaphorical ‘out to lunch’ sign. But I implore you to hold your metaphorical horses on that. Step back from the urge to sit back. Because in a situation like this, there’s only one place you should be heading. The front.
Does disruption really smash it?
Have you seen Glass Onion? It’s really good. A crazed billionaire invites a gang of guys and gals to his private island, before Daniel Craig’s hilariously lovable Louisianian accent reveals ‘Who-dunnit’. The group are known as The Disruptors; those who break from the norm, take something people are growing tired of, and prepare the world for the next better step. And while they initially appear successful, peeling back the layers reveals very questionable substance.
2022: A year in review
2022. Possibly the biggest year in our history. Here's a little look back.
Ticking away the moments
We can define time as the measurable period during which an action, process, or condition exists or continues. Or the Pink Floyd classic my Dad used to blast on long car journeys to wake up my Mum. Up to you.
Don’t put all your eggs in one agency.
I worked at a small media agency for four years, collaborating with creative agencies. I joined One Black Bear, and now collaborate with media agencies. I’ve been on both teams, heard rationale for both arguments. But now, I think I've finally made my mind up. When it comes to developing and delivering a campaign - it should start with the creative.
You gotta have space-a space-a space-aaaaa
Well, I guess it would be nice… ...If people stopped wanting to fill every tiny space with stuff.