One Black Bear
Be Fierce. It’s about an opinion.
And opinions are either fiercely held or they’re not worth having. We fiercely fight for work we believe in, are fiercely loyal to our team and clients and we’re also fiercely proud of constantly trying to do things better.
And because we’re Birmingham’s fiercely independent creative agency, our views aren’t trampled by a recessive or anodyne party line.
Being fierce means having conviction, caring about what we do and always, always having a view on how to best make our clients more money – be that through advertising, design, branding, PR, social, research, digital or web.
Being fierce is to be feared and revered.
Our new PR & Social Executive, Emily Burton, gives us the low-down (or should I say lockdown) on how she found starting a job in the ‘new normal’ world.
Now more than ever authentic communication is key. Appreciating I’ve used Terry Tibbs to illustrate this point, I think we’re all kinda bored of the bollocks. If we’re going to engage with a product, it’s the brand that’s got to speak… and not like we’re thick, or don’t understand.
Talk to me. Not at me.