One Black Bear
Be Fierce. It’s about an opinion.
And opinions are either fiercely held or they’re not worth having. We fiercely fight for work we believe in, are fiercely loyal to our team and clients and we’re also fiercely proud of constantly trying to do things better.
And because we’re Birmingham’s fiercely independent creative agency, our views aren’t trampled by a recessive or anodyne party line.
Being fierce means having conviction, caring about what we do and always, always having a view on how to best make our clients more money – be that through advertising, design, branding, PR, social, research, digital or web.
Being fierce is to be feared and revered.
As we come out of lockdown, do any of us really want the old normal? Not us, we’re coming back fitter, stronger and more confident so we needed to update our branding to reflect that.
Those with a sniffy, homophobic disposition had the stick up their arse swiftly swapped for a giant, rubberised poker.