One Black Bear
Be Fierce. It’s about an opinion.
And opinions are either fiercely held or they’re not worth having. We fiercely fight for work we believe in, are fiercely loyal to our team and clients and we’re also fiercely proud of constantly trying to do things better.
And because we’re fiercely independent, our views aren’t trampled by a recessive or anodyne party line.
Being fierce means having conviction, caring about what we do and always, always having a view on how to best make our clients more money.
Being fierce is to be feared and revered.
One Black Bear’s redesign of Larson-Juhl’s 4walls magazine has increased customer consumption and played a significant part in the company’s UK rebrand – which went live in January this year.
Like the majority, I’ve been absorbed in the recent wave of moon landing related content, and understanding the wider narrative of the political, social and creative revolution surrounding it.