One Black Bear
Be Fierce. It’s about an opinion.
And opinions are either fiercely held or they’re not worth having. We fiercely fight for work we believe in, are fiercely loyal to our team and clients and we’re also fiercely proud of constantly trying to do things better.
And because we’re fiercely independent, our views aren’t trampled by a recessive or anodyne party line.
Being fierce means having conviction, caring about what we do and always, always having a view on how to best make our clients more money.
Being fierce is to be feared and revered.
The UK division of the largest independent tyre and autocare network in Europe, Point S, has appointed One Black Bear. The first brief is to recruit more independent garages to sign up to membership with this hard hitting trade press advertising campaign, which stresses the benefits of being part of a multi-national group, while retaining all their individuality.
January saw me seriously cut down the caffeine. Limiting myself to one weak coffee per day was a refreshing break, but living on green tea was always unacceptable as a long term commitment. Finally, it was February, and I was first in the queue for a double espresso with extra presso. But my coffee holiday had heightened my senses to something.