News

Is performance still performing?

The performance marketing landscape is changing. Fast. For the first time in two decades Google has seen a drop in search activity, with January 2025 marking the fourth consecutive month its market share sat below 90%. Of course they still have a monopoly, but there’s no denying this is a significant shift as new ways …

Is performance still performing? +

An Intelligent Environment, or Artificial Commitments?

The world is competing in two races. One to halt the devastating effects of climate change. One for AI glory. The rise of coverage and subsequent interest in these topics has been meteoric. But how can they work together, and in 2025 what impact might this have on our industry and the wider world. Let’s …

An Intelligent Environment, or Artificial Commitments? +

The Social Saga Part One

On Friday 13th I watched something truly horrifying. Remember that scene in Scream? Well Channel 4’s ‘Swiped’ just took scary-phone-time to a whole new level. The show sees a class of year 8’s give up smart devices for three weeks, and is littered with spine-chilling facts about phone usage and the types of content not …

The Social Saga Part One +