Summer 2018 saw our Look Beyond campaign for National Express continue with aplomb thanks to the efforts of a great team (and great client) working hard to get this beast of a campaign – over 900 separate pieces of artwork – landed in time. Phew.
Boasting a plethora of media channels and a whole bunch of variants written specifically for different regions, the campaign delivered incredibly strong numbers. Core revenue was up 10.1% and passenger numbers grew by 6%. And importantly ROI was up 33% against forecast.
Listen to our radio ads
- Concept Elwell & Harrison
- Copywriting Elwell & Harrison, Jason Vinciguerra
- Art Direction Lee Bryan
- Photography Stock
- Radio Production Christian Allen - Cube
- VOD Production Koala
- VO Diane Morgan