In collaboration with SIFA Fireside, we’re putting the focus on an often unseen aspect of homelessness. Our latest campaign, “Most Homeless People Remain Hidden” aims to draw attention to the hidden side of homelessness that many don’t see: those sofa-surfing, sleeping in their cars, or even trapped in modern slavery and forced to sleep in their workplace.

Despite rough sleeping being the more visible side of homelessness, the reality is that many more are living in these precarious situations, entirely out of sight. SIFA Fireside’s recent figures highlight the scale of this issue, with over 2,400 people supported in hidden homelessness situations compared to 540 rough sleepers since April 2023.

The first step in solving a problem is seeing the problem. And we hope this work will do just that – get people to look more closely at this issue. Through the kind support of Ocean Outdoor, which has donated valuable advertising space, we’re bringing this issue to the forefront right across a number of prime outdoor advertising sites.

But this campaign is about more than just awareness; it’s a call to action. We encourage everyone to get involved, learn more, and support the campaign. Your help can make a real difference in the lives of those facing both visible and hidden homelessness.

Visit SIFA Fireside’s campaign page to see how you can contribute to making a change.