The release of OpenAI’s ChatGPT has prompted much wailing and worry amid the worlds of business and education. The tech has been around for a short while but now it is married up with a conversational interface. This combination seems to have heralded a new glorious gold rush of endless computer crafted ‘content’.

As we navigate our way through another economic shit show, it’s all too easy to flip the metaphorical ‘out to lunch’ sign. But I implore you to hold your metaphorical horses on that. Step back from the urge to sit back. Because in a situation like this, there’s only one place you should be heading. The front.

Have you seen Glass Onion? It’s really good.

A crazed billionaire invites a gang of guys and gals to his private island, before Daniel Craig’s hilariously lovable Louisianian accent reveals ‘Who-dunnit’. The group are known as The Disruptors; those who break from the norm, take something people are growing tired of, and prepare the world for the next better step. And while they initially appear successful, peeling back the layers reveals very questionable substance.

2022. Possibly the biggest year in our history. Here’s a little look back.

We can define time as the measurable period during which an action, process, or condition exists or continues. Or the Pink Floyd classic my Dad used to blast on long car journeys to wake up my Mum. Up to you.

I worked at a small media agency for four years, collaborating with creative agencies. I joined One Black Bear, and now collaborate with media agencies. I’ve been on both teams, heard rationale for both arguments. But now, I think I’ve finally made my mind up. When it comes to developing and delivering a campaign – it should start with the creative.