The long established High Street jeweller, F.Hinds has appointed One Black Bear to handle creative & BBJ&K to handle media for its first foray into mainstream advertising in its 166 year history.

Still a proud, family business to this day and boasting 128 stores in the UK, F.Hinds are looking to differentiate themselves from competitors and push their message across key gifting periods such as Valentine’s Day and Mother’s Day.

Following a competitive pitch involving five agencies, the two Birmingham outfits will now get to work on launching a new brand platform along with tactical activity for the brand.

Speaking about the appointment, Natasha House, Head of Marketing at F.Hinds said “This is something I have been working on internally for the past two years and I am glad that, after a long and very detailed process, we have finally found the perfect agencies to work with. Their experiences and expertise combined will lead us through what is a very new (but exciting) space for F.Hinds. We are looking forward to working with these two Birmingham based gems and I can’t wait to see what work we can do together”

Kate Hartshorn of One Black Bear & Emma Baxter of BBJ&K added, “We’re delighted to be appointed by such a leading, High Street retailer like F.Hinds. It’s great that two Birmingham based outfits won the day and we’re really looking forward to getting started. Thanks to still being a family run business, they have many virtues we can make the most of in a competitive marketplace.”