What’s the film Jurassic Park about?
Well it might surprise you to know that our pre-historic friends were only on screen for 15 minutes of the 1993 film.
They were however, (and please forgive me Messrs Attenborough, Goldblum and Neil) the STAR of the show.
And by that I mean what we constantly question in all our presentations and work.
Have we created a S.T.A.R. – Something They’ll Always Remember.
Spielberg has told many amazing stories and most of them you would be able to explain in a sentence:
Jaws – terror and fear caused by a Great White with a lust for blood.
E.T. – a young boy befriends an abandoned alien and helps him get home.
Schindler’s List – German businessman saves over a thousand Jews from the Holocaust.
Let’s face it, none of us have time to waste.
If the greatest directors of all time can tell complex and compelling stories in under 90 minutes, why do marketing agencies need just as long to talk about an advertising strategy or web build?
We’ve all experienced death by PowerPoint presentations, wishing the biscuits would swallow us up rather than the other way round.
This is where we’re hopefully different to other creative agencies.
Having sat in a multi-agency presentation where a rival presented 84 slides lasting almost two hours (and got it wrong), we stood up and presented three slides and spoke for less than ten minutes.
The client thanked us and said “That was great, you get to the point, you know what’s needed.”
A week later we were awarded the business.
If you’re tired of endless agency chatter and want a partner that understands the importance of your time, please get in touch.
Like the dinosaurs, we only need 15 minutes to make an impression.