Long established as a pioneering brand on a global scale, this significant appointment represents the optical brand’s first foray into ongoing consumer marketing in the UK.
One Black Bear’s comprehensive remit includes new product launches, core campaigns and communications support across ZEISS’s growing network of retail customers – which includes high street brands and specialist independent eye care professionals.
One Black Bear partnered with MediaCom, who will handle all media buying and planning.
Lindsay Filmer, ZEISS marketing director, commented: “We have ambitious growth targets across our portfolio of premium lenses. The team at One Black Bear impressed us on a number of different levels but most importantly, we felt they got our brand and the commercial needs of our business, and would challenge us appropriately. We are really looking forward to working in partnership with them and raising awareness of the ZEISS brand and offer among B2C and B2B audiences.”
One Black Bear co-founder and creative partner Jon Harrison said: “This is a fantastic win for the Bears. Not only is it a full-service remit but we were up against some of the region’s biggest agencies. Having a team of specialists across all disciplines, all under one roof, is really bearing fruit for us, and of course, we continue to retain creativity at the core of everything we do.”