Iconic lens brand ZEISS have appointed us as its UK agency for advertising, design, retailer support, PR and social media following a three-way pitch.

ZEISS focuses on growth with One Black Bear.

Long established as a pioneering brand on a global scale, this is a significant appointment. It represents the optical brand’s first foray into ongoing consumer marketing in the UK.

Our comprehensive remit includes new product launches, core campaigns and communications support across ZEISS’s growing network of retail customers. This includes both well known high street brands and a growing network of specialist independent eye care professionals.

One Black Bear partnered with MediaCom, who will handle media buying and planning.

Lindsay Filmer, ZEISS marketing director, commented: “We have ambitious growth targets across our portfolio of premium lenses. The team at One Black Bear impressed us on a number of different levels. However, most importantly, we felt they got our brand and the commercial needs of our business, and would challenge us appropriately. We are really looking forward to working in partnership with them and raising awareness of the ZEISS brand among both B2C and B2B audiences.”

Fantastic win.

One Black Bear co-founder and creative partner Jon Harrison said: “This is a fantastic win for One Black Bear. Not only is it a full-service remit but we were up against some of the West Midlands region’s biggest agencies. Having a team of specialists across all disciplines, all under one roof, is really bearing fruit for us, and of course, we continue to retain creativity at the core of everything we do.”

The appointment will see us create a range of B2B and B2C advertising across multiple media platforms including OOH, radio, press, social, influencer.

ZEISS focuses on growth with One Black Bear.

If you’d like to see (sorry, not sorry) what we can do to make your brand more visible (again, not sorry) drop us a note saying:. ‘My current agency is a bit shortsighted, can we please have a chat’ here.