Triton are the first name in electric showers but wanted to further their share of the mixer and digital shower marketplace. OBB’s clear strategic approach was to ‘own mornings’ and make the claim that whoever you are, whatever your age, there is a Triton shower for you.
Following our tremendously successful Get Out of London campaign earlier this year, National Express came back for more. This time we asked Londoners to ‘Look Beyond London’, and introduced some new characters to our creative line-up.
After being appointed by National Express Coach as their lead creative agency earlier this year, we have launched a new marketing strategy and positioning for the UK’s favourite coach operator.
National Express came to us with a simple brief – inspire the UK to get up and go, by coach! What we delivered was a campaign with impact running across press, radio, CRM and social – the message was clear – Go get it!