We swear by ChipsAway

Creative out of home advertising is one of our favourite things to do at One Black Bear. And here is some more we’re particularly proud of for ChipsAway. 

We’ve all let out a few choice words after a car mishap. You know, those minor bumps, dents, and scrapes that leave you muttering something colourful under your breath? Yep, chances are, if you drive, you’ve been there. 

This ChipsAway campaign takes that universal frustration and turns it on its head. Using creative out of home advertising with cheeky wordplay and relatable scenarios, we’ve transformed these everyday annoyances into something memorable.

It’s all part of our efforts to help ChipsAway come across as the friendly, down-to-earth brand that fixes life’s little car dramas quickly, affordably, and without the hassle.

Creative Out Of Home Advertising Done Right

We plastered these tongue-in-cheek lines across billboards and bus stops. It’s creative out of home advertising designed to make people double-take, chuckle, and think, “Yep, been there.” This is all about turning moments of rage into moments of recognition.

As a result, ChipsAway come across as the laid-back mate who’s seen it all before and knows just how to fix it. No drama. No fuss.

Just clever, catchy ads that made people smile and remember who to call next time their paintwork meets a lamppost.