The brief

The brief was simple – launch a new text service for society’s most vulnerable.

Our solution was even simpler – a visual play on a ‘broken home’ button.

After some friendly coercion with Marc at Open Outdoor, we managed to secure a selection of city centre digital six sheets.

The concept will also be rolled out across POS, DM and giveaways.

Absolutely Fantastic!

— Barrie Hodge, Head of fundraising and communications