Sale of the season

This year’s multi-channel Winter Sale campaign for Lee Longlands pulled out all the stops to showcase their most exciting offers yet. Titled Our Best Ever Winter Sale, it brought together luxurious style, timeless design, and irresistible value to capture the season’s spirit and entice shoppers to explore what was on offer. Think bold creativity meets brilliant bargains. Wrapped up in a campaign that felt as warm and inviting as a crackling winter fire.

All the channels

Like last year’s campaign, this creative stretched far and wide, leaving no stone or sofa cushion unturned. From striking out-of-home (OOH) ads that turned heads on busy streets to radio spots that brought the sale straight to customers’ ears, the campaign was hard to miss. A beautifully designed brochure provided an elegant showcase of the season’s must-haves. While targeted emails whispered exclusive offers directly into inboxes. Add to that a series of captivating social and digital ads, and the campaign was well and truly everywhere.

Premium yet playful

The messaging was crafted to feel premium yet playful. Bold headlines invited customers to dive in and discover their next favourite piece. Whether it was a sumptuous sofa, a show-stopping dining table, or that perfect finishing touch, the campaign made it clear that Lee Longlands was the place to find it. The seamless blend of online and showroom experiences ensured customers could shop their way, without missing a beat or a deal. All to create a campaign that turned seasonal sales into a celebration of style, value and comfort for every home.

This multi-channel Winter Sale campaign wasn’t just about selling furniture. It was about making the season feel special. By combining bold creative, clever messaging, and a touch of seasonal charm, Lee Longlands cemented their place as the destination for high-quality furniture with offers too good to miss. Stylish, fun, and effortlessly inviting…just like the homes their customers love to create.