Circular&Co. are at the forefront of sustainable product innovation, making products that work wonderfully, look lovely and also protect our planet. Alongside our Returnables project, we have had the privilege of working with the Circular&Co. team to make this “Pretty. Rubbish.” creative advertising campaign, highlighting their latest Reusable product collections.

We have particularly enjoyed bringing our own brand of creative advertising to these sustainable products. The campaign revolves around the clever juxtaposition of self-deprecating humour with a premium look. Our goal was to capture the essence of Circular&Co.’s mission: to turn everyday waste into something truly wonderful.

Central to the campaign are stunning visuals that elevate the beauty of these products. Each headline carries a playful twist, paired with imagery that makes you rethink rubbish. From sleek reusable cups made of single-use cups, to drinks bottles made from recycled stainless steel, the products are showcased in a way that makes sustainability desirable and attainable.

What is circularity?

Circularity is at the heart of the Circular&Co. approach, hence the name. Circularity is a pretty simple idea. By using waste materials to make new products that are fully recyclable, we reuse the same materials over and over, closing the circle. This drastically reduces CO2 emissions, stops consumption of the Earth’s resources, and eliminates pollution; the three biggest environmental challenges.

This campaign is supported in print by a Metro wrap like no other. With minimal copy and a simple stain on the cover, this design draws commuters’ attention to the inside pages that tell the story of this remarkable brand and its products. The message? Circular Design is the only way not to leave a stain on the planet.

Our campaign stretches across digital platforms and outdoor media, ensuring that Circular&Co.’s message reaches a wide audience.

There’s even a suitably rubbish radio ad to go with it.

We’re excited to see this project drive awareness and encourage more people to choose sustainable options in their daily lives.

At One Black Bear we don’t recycle old ideas. All our ideas are always box-fresh and fierce. If you’d like some original creativity to help you refresh your business, brand, product or organisation, get in touch here.

Just because an advert is business to business, it doesn’t need to be boring. We’ve created a piece of B2B video advertising for Circular&Co. that doesn’t follow the usual B2B conventions…

Just one strand of Circular&Co.’s wonderful work is Returnables. Returnable schemes replace single-use cups with Circular Returnable Cups. Allowing customers to simply drop their cup back after they’ve used it, often into handily placed collection points around the place they’re visiting.

Circular Returnable Cups are perfect for destinations like Blenheim Palace, the Eden Project and at National Trust properties, as well as across forward-thinking cities like Bristol – all places you’ll already find them.

This ad is a message to cafes, businesses, organisations, towns and cities across the world to bury the bad habit of single-use cups and move towards the promised light of returnables. With Circular&Co. ready to help them make the transition into the next realm, a much less wasteful one.

Every year we put hundreds of millions of single use cups in landfill. Well, it’s time we put them in the ground for the last time.
It’s time businesses up and down the land said goodbye to single-use cups and switched to returnables.

To help bring this message to life, we drew on the directing services of Alan Powdrill, supported by the production expertise of Phil Kerr @ The Good Guys.

This B2B video advertising piece has been created in 60, 30, and 15 second edits, accompanied by a funeral order of service direct mail that will be dropping onto carefully selected doormats. This is a fun and quirky campaign designed to live long in the memory.

If you’re looking for some hot ideas, drop us a note saying ‘Oatmilk double shot to go please’ here.