A sweet start to 2018

One Black Bear kicks off 2018 by celebrating more sweet success and partnering with London-based, aspiring confectionery brand Mighty Fine – a brief that covers strategic planning, branding, advertising, PR and social media.

The brand, which started life as a small chocolate shop in Camden in 2014, is now stocked in stores nationwide including Harvey Nichols, Selfridges, Waitrose, Sainsbury’s and a number of select independent retailers. As well as some international stockists.

Kate Hartshorn, associate planning director, at One Black Bear commented: “It’s great to be working with such an up and coming business. We’ve helped them articulate what is special about their brand. Developing a positioning that is compelling to trade and consumers alike, and will help fulfil their ambition of becoming a household name.”

The agency has been tasked with relaunching Mighty Fine’s look as well as projecting the brand and broadening its awareness.

Speaking about the brief Kit Tomlinson, co-founder of Mighty Fine, commented: “One Black Bear is a top quality agency and we are really excited to be working side by side with them to make 2018 a spectacular year.”

This most recent appointment follows a brief from market leading frame supplier Arqadia – part of the international Larson Juhl group. One Black Bear was appointed following a competitive pitch. Arqadia marketing manager, Pauline Hutchinson, commented: “We were really impressed with One Black Bear’s approach. They really are an integrated agency with every discipline under one roof.”