When everyone is doing the same, where’s the point of difference?
It was Dominic Chapman that once said: “I’ve got a real problem with that term [gastropub]; it sends a shiver down my spine. It’s been exploited, bastardised and devalued. I used to work at The Cow in London – that was a gastropub but now every Wetherspoon’s is meant to be a gastropub.”
It’s not the first phrase that has been ‘exploited, bastardised and devalued’. Organic, artisan, boutique – just three terms that have fell by the wayside.
And now ‘integrated’ has gone the same way.
Now every marketing agency is ‘integrated’. Integrated agencies promise to solve all your PR and marketing problems while nestled under one roof, but when social media is sat on one floor and digital are in the basement, how truly integrated are they?
That’s where One Black Bear is different, we have what we like to call a ‘Creative Communications Collective’, meaning that while all the different elements of a communications campaign may sit under one roof they also merge, blend and communicate with one another delivering fresh thinking and new ways of doing things.
By keeping PR, social, creative and digital together, we give a brand a single message and a single voice, rather than diluting the message with too many cooks spoiling the (gastropub) broth.
Do it first, do it best or do it different.