Get Well Soon specialises in elective day case surgery and those conditions the NHS has been forced to postpone because of pressures in the system. The service is targeted at people whose conditions are limiting their ability to work or live a pain-free lives.
Bold plans are afoot to launch Get Well Soon across the UK with Birmingham and the West Midlands being the first to benefit from the service.
Speaking about the appointment, Keith Duddy, CEO of Medmin commented: ‘One Black Bear came highly recommended to us, and from the moment we started working with the team there, it was apparent they understood what we were trying to achieve as we looked to make much needed changes to the way patients could access private treatment.
I am delighted with the way they have embraced the brief, producing some great creative across the board and we are excited to see how we can build on that momentum in the months ahead.’
Kate Hartshorn, Managing Partner of One Black Bear added; ‘Get Well Soon offers a real alternative for patients who desperately need treatment and can’t afford to wait. Any initiative that alleviates pressure on the NHS can only be welcomed in these incredibly challenging times.’
Media plans are currently being finalised but are set to include outdoor, TV, and radio.