Point S marketing manager Gavin Fable said: “One Black Bear developed a strong, on-brand and compelling creative proposition and a really striking concept for us with genuine stand-out in our sector.”
Managing partner Kate Hartshorn added: “Point S are looking to really grow their UK presence and our strategic approach sought to assure our audience that Point S isn’t about taking over or meddling, it’s about helping them stay independent and perform even better. Our ad features a garage mechanic sporting a tyre tread haircut stressing that garages joining a big group won’t forfeit their individuality.”
The campaign breaks this month in the automotive aftermarket trade media.
Point S already has commitment from 130 members, covering over 230 points of sale the UK, they have ambitions of becoming the number one tyre supplier to British independents. Globally, the brand has 2,000 members with over 4,000 points of sale.