Those with a sniffy, homophobic disposition had the stick up their arse swiftly swapped for a giant, rubberised poker.
As we come out of lockdown, do any of us really want the old normal? Not us, we’re coming back fitter, stronger and more confident so we needed to update our branding to reflect that.
This week, I sent an email to one of my directors at 17:01 entitled Not Urgent Things – I know better than to email anything too important after 5 o’clock. He rang me straight back to go through everything, and I quickly spotted the accidental, additional ‘e’ in my subject line.
If you read my blog on Brand Storytelling, you’ll know that brains are lazy. Taking up 2% of our body, the bloody things use up 20% of our energy – and even if you haven’t been watching BBC Bitesize maths for KS3 (*ahem*), you’ll know that’s a lot.
After a year of retreat, agencies and brands need to come back fighting.