I have done it longer because I did not have the leisure to make it shorter.

The story goes that Ernest Hemingway sat in a restaurant with several other writers and placed a $10 bet with each of them that he could write a six word novel.

When the pot was full, he wrote on his napkin “For sale: baby shoes, never worn.”

They paid up and this has gone on to be known as ‘flash fiction’ which are stories containing 1,000 words or less.

Here at One Black Bear, we attempt to do the same with our Get To The Point philosophy.
Deconstruct problems down to their simplest form.
Strip back the data, the insights and the jargon – concentrate on a clear, defined message.

I was recently exposed to two fabulous French artists, Emma & Stephane, who perfectly form the collective Differantly (brilliant name).

They specialise in deconstructing complex imagery into beautiful one line minimalist art.

I yearn to have a project I can utilise their skills on.

It’s easy to babble on and I’m tired of seeing portfolios from young creatives full of descriptions to explain their work – not just at the side but within the actual visuals.

Take the time, simplify your thoughts.

As Blaise Pascal said in a letter back in 1657 (way before Mark Twain):
Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.