Following a competitive pitch, we are happy to be working with Warwickshire County Council (WCC) to help drive an increase in public transport usage amongst young people.
WCC had seen a steady decline in bus journeys taken by the 14-25-year-old market over the past decade. We were tasked with helping turn this decline around through a creative digital marketing campaign.
With the media primarily focused on Snapchat, Instagram and in-game advertising, our priority was to create a campaign packed with character and colour that stands out from the social media feed, and fits in well with the wild and slightly wacky worlds of Duolingo and Candy Crush.
Stop Press: Christmas Squid Update
After some fantastic results from the summer campaign, which helped boost bus travel in Warwickshire by over 12%, the squids are back by popular demand to help young people get the most out of bus travel this Christmas. The Head of Communications at Warwickshire County Council called our summer work:
“A truly original and visually impactful campaign that has seen an impressive increase in young people opting for bus travel across the county.”
And now, Splisha and Splashley are returning fully decked out and on a mission to get more young people to their festive fun via the bus. Check out the creative below.
