Unfortunately, we weren’t successful in our pitch but still felt compelled to act against a condition that can result in loss of sight, limbs and even death.
Out of 48,000 patients referred, only 18,000 actually turn up to programmes. There are also 5 million people at risk of developing Type 2.
These figures were made all the more poignant by our team having close relatives and friends who manage their Type 2 symptoms on a 24/7 basis.
As our film states, simply by taking a seat, you could prevent Type 2 diabetes taking a life. Watch the film below, and visit the website here.