Advertising campaign for SOHO Road

Soho Road BID (Business Improvement District) has appointed One Black Bear to help promote the Soho Road area of Handsworth, Birmingham.

Boasting one of the largest concentrations of Asian wedding supplies and outfitters in the UK, Soho Road now wishes to widen its reach to other areas of the UK… and beyond.

A fantastically diverse, multi-faith area serving up amazing food, hospitality, and retail – Soho Road is neatly contained within a bustling yet friendly area that’s really easy to find and explore.

Initially, OBB have created this stand-out ID featuring vibrant, henna-like forms contained within a map pin device. OBB are proud to be partnering with BBJ&K on this project as it evolves – so watch this space.

Advertising campaign for SOHO Road

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