Banging the Brum drum

Birmingham has plenty going for it. Getting everyone else to hear about it? That’s where Brumbassadors comes in.
Led by the Greater Birmingham Chambers of Commerce, the initiative brings together business leaders to champion the city. To share its stories, challenge a few tired perceptions and give Birmingham the reputation it deserves.

As a Birmingham agency with a fair bit of hometown pride, we were pleased to get the call. Our job: create brand design that gives people something to get behind. And gets Brum noticed.

Small letters. Plenty to say.

The brand design identity starts with two lowercase letters: ‘bb’. Short for Brumbassadors, shaped like double speech marks. A simple way to put conversation at the heart of a brand built to get people talking.

Look again and there’s more going on. The mark echoes the factory rooftops of Birmingham’s industrial past. There’s a pair of thumbs up in there, too. Three ideas in two letters. We like a logo that earns its keep.

Made to get around.

The mark does more than sign things off. It becomes a graphic frame for photography and messaging, giving stories from across the city a recognisable home.

We built out the brand design across social templates, web banners, presentation slides, lanyards, pin badges, event screens and podcast assets. A flexible kit that keeps everything looking connected, wherever the conversation goes.

Birmingham supplies the stories. Brumbassadors spreads the word.

We’ve helped make sure it looks the part.