As well as all the pretty picture stuff we like share on here, we also do a lot of audio creative. Rich and Jon have always loved turning their writing hands to penning radio scripts and have crafted quite a few award winners along the way.
As with all advertising, the first thing to consider is standing out and getting noticed. In the world of radio, whether that be commercial broadcast or through digital music subscription apps, it can be a very crowded marketplace so a key audio hook without shouting or being annoying is key.
Radio is a tool we’ve utilised a lot for our client ZEISS lenses. Not the first medium you’d put on the list for an invisible but very much visual product. But we love a challenge.
Below is just a small example of some recent ads we’ve created for them. Hope you’ll agree, you don’t need to see something for you to be able to picture it.