Wrapping up the streets

This Christmas, we’ve teamed up with SIFA Fireside once again to bring a little hope to Birmingham’s streets with a standout creative Christmas campaign. By transforming the city’s pavements into beautifully wrapped presents, this campaign delivers a heartfelt message: “Gift someone a path off the street.”

Every donation makes a real difference, helping SIFA Fireside continue their vital work supporting adults experiencing homelessness in Birmingham. From warm meals and clean clothes to hot showers, health services, housing advice, and financial guidance, they provide so much more than temporary relief. They help people take meaningful steps towards a brighter, more stable future.

With the incredible support of Ocean Outdoor, this creative Christmas campaign will be displayed on billboards across Birmingham, spreading its message of hope far and wide.

So, as you’re out and about this December, look out for these thought-provoking visuals. It’s not just a campaign, it’s a call to action and a reminder of the real spirit of Christmas.

Here’s the most important CTA: Donate here.