We’re delighted to be able to share our latest TV and radio campaign for Triton Showers. Not only are the Triton team lovely people, they are working incredibly hard to achieve great things in the world of sustainability and have truly a compelling story to tell.

Their electric showers already help millions of people save water, energy, and therefore money, every day. So the brief was simple: building on our ‘For a Cleaner Conscience’ positioning, encourage more people to enjoy the Triton difference while helping the planet one shower at a time.

Launching in the midst of the cost of living crisis, when every drop really makes a difference to people’s bills, this positive, energetic campaign is a celebration of the sustainable brilliance of Triton (and singing in the shower).

Integrating real product photography with animation, we enlisted the help of a flying fish, charming piggy(bank) and, of course, a singing polar bear to tell this stellar story.

Reading this in spring 2022? You can catch the television spot just as the UK is getting into the shower every morning – between 6am and 9am on ITV during Good Morning Britain. Or, you can simply watch it here…

You’ll also see and hear our soulful polar bear and friends across ITV Hub and All 4, as well as in the radio ads airing on Virgin Radio during the campaign.

We’re delighted with the way this work has turned out. We believe it’s a campaign that cuts through much of the clutter out there. Not by being brash, shouty or jumping on the latest adland bandwagon. But, instead, by being fiercely confident, witty, well-crafted and fun. You could say it’s the One Black Bear way.