How could Triton keep in touch with their loyal fitters and tradesmen during the pandemic?
A big sell wasn’t appropriate or timely given most fitters had downed tools because of the lockdown.

We had the idea of a spoof fitness film to roll out across social media.
Joe Wicks had made a huge noise with his home workouts so we penned a parody script and our own Joe – complete with curly hair do (don’t ask how we got hold of one so easily  in lockdown) donned his PE outfit and started working out for those who couldn’t go out to work.
Addressing inactivity with a bit of innuendo, concept by us and produced by the team at On The Tools in just two weeks.