The brief

The launch of the websites was set to coincide with the reintroduction of the Honda Africa Twin motorcycle, the iconic off-roader reborn for 2016. The website is part of the launch campaign to generate buzz, leads and ultimately sales.

We focused our design on big landscapes and gritty close-ups of the bike, showcasing the capability of the Honda Africa Twin and the experience at the adventure centre, an online booking system was developed to allow users to sign up to exclusive riding weekends hosted by none other than Dave Thorpe himself.