The brief

Eurolines coaches serve over 450 locations across continental Europe boasting super low fares, a generous luggage allowance and city to city drop offs meaning no transfers.

The task has included devising a completely new advertising strategy that will underpin a programme of campaign activity planned throughout the year.

The creative approach centres around the ever-expanding popularity of ‘destination review culture’ and will feature humorous/ridiculous reviews of Eurolines destinations – all countered by what you can expect once aboard.

Listen to our radio ad

Eurolines is a brand we’re really looking forward to developing creatively given the advantages it offers over and above air travel – and not just the low cost of a ticket. We aim to position the brand as a genuine, relevant alternative when traveling to Europe and most importantly, instilling some fun into the campaign

— Richard Elwell, Creative Partner at One Black Bear