Rebrand for Halopeo

As a Professional Employer Organisation, Halopeo helps employers streamline payroll, reduce costs, and give their people exceptional benefits. They needed to communicate their offering more effectively – previous branding did not provide strong visual standout, and they wanted a clean modern look and feel that could carry the business forward and represent their distinctive offering.

We worked to develop a new logo for them, which used contrasting colour to highlight a halo motif in the company name. We wanted to develop a symbol that could become synonymous with the Halopeo brand.

We developed brand guidelines, presentation materials, the usual office marketing collateral and designed and developed a new website for them too to tie everything together with the new look and feel.