This summer we continue to encourage the people of Britain to Express Yourself with National Express.
Our Express Yourself positioning celebrates the truth that National Express is a positive force in the lives of hundreds of thousands of people – allowing them to get out there, be themselves, and do what they want to do. Hitting the beach, visiting friends, or taking quality time with the family – it’s all made possible by National Express and their highly affordable, high-quality coach travel.
The latest installment of our Express Yourself campaign saw us hitting the open road to capture all the excitement and fun of a typical trip for a new TV spot. Brought to life by the remixed vocals of Charles Wright’s classic song of the same name, we like to think the concept continues to sing on so many levels.
This idea, and the possibility of what Express Yourself can begin to represent, is starting to become truly embedded in the brand. As we continue on this brand building journey we’re excited to see what lies on the road ahead.