See You First Thing Britain
Triton are the first name in electric showers but wanted to further their share of the mixer and digital shower marketplace. OBB’s clear strategic approach was to ‘own mornings’ and make the claim that whoever you are, whatever your age, there is a Triton shower for you.
The idea
OBB devised the positioning line of ‘See you first thing Britain’ and this is now being rolled out across everything from van livery to signage, website to national tv advertising. It represents a truly integrated solution to a business problem all made possible because of the very strong partnership between agency and client.
Watch the ad
- Concept Elwell & Harrison
- Design Lee Bryan
- Design Matthew Walton
- TV Director James Rees
- TV Producer Charlie Vaughan
- TV Editor Rodrigo Castro Ramirez
- Photographer Ian Winstanley