The story

Working alongside Tinker Taylor, we designed and built a website for their awareness campaign: It’s What We Do.

Tinker Taylor produced some striking film content which, alongside our website, was used to highlight the important work every police officer undertakes. The darker side of the job that the public often forgets or overlooks.

The films premiered in cinemas before being shared across social media. We wanted the site’s design to echo this cinematic feel, using bold typography, gritty stills and strong imagery to ensure it did. Keeping type to a minimum and using video as the hero content created a strong, visual presence that truly represents the campaign and its important message.