The Big Sleepout is now a well established and sublimely organised event raising loads of money in the process for St.Basil’s, our longstanding charity client.

We like to think that we’ve helped turn up the spotlight on homelessness per se and our latest work for the event draws on the simple notion that just by closing your eyes (albeit it sleeping rough), you’re really helping lots of people get off the streets.

The visual hook of using type to form facial features is a very sweet way of capturing the essence of the event.

Sign up to the Coventry SleepOut here or The Big SleepOut in Birmingham here.

  • Elwell & Harrison Concept
  • Harrison & Vinciguerra Typography
  • Lee Bryan Animation