Stay At Home
As a result of us all being put into lockdown due to a global pandemic (surreal thing to be writing) our charity partner, Birmingham based St Basils, who work tirelessly to help young people avoid homelessness are seeing a massive reduction in their fundraising capabilities.
Physical events were obviously being cancelled or going online. This all at a time when the need for their essential services were becoming ever more important.
Step forward Birmingham TV with an offer of four weeks free media for them. One problem, St Basils didn’t have a TV ad ready to go. That opportunity was thrown to us with the challenge of scripting and producing an ad in one week… all while having to work from home.
Creatively, the ad breaks were filling up with commercials filmed on mobile phones or variations of a Zoom call. We needed to do something different but still talk of the predicament we all found ourselves in and what a strain that was for some people.
If you can, please donate by clicking here. They are £5 a day short per person of helping them so every fiver really does make a massive difference.